Our Story
We're not just another finance website. We're a team of real people who've struggled with budgeting, made financial mistakes, and learned some tough lessons along the way.
Welcome to Luvebexo
Luvebexo began in 2018 when a small group of finance professionals noticed something troubling: despite countless finance websites and apps, people were still struggling with the basics. The problem wasn't a lack of information—it was that most financial advice was either too complex or too generic.
So we took a different approach. We stripped away the jargon and fancy terminology. We focused on what really matters: practical, straightforward guidance that actually works in real life. No gimmicks, no get-rich-quick schemes—just honest advice from people who've been there.
Our Mission & Values
Simplicity First
We believe financial advice should be easy to understand and implement. If you need a finance degree to follow our guidance, we've failed at our job.
Real-World Focus
We test every bit of advice in the messy reality of actual life—not just in spreadsheets. If it doesn't work in practice, it doesn't make the cut.
Genuine Care
Your financial wellbeing genuinely matters to us. We're not here to sell products or collect commissions—we're here to help you succeed.
Continuous Learning
The financial world keeps changing, and so do we. We're constantly updating our knowledge and refining our advice based on what works now.
Meet Our Team
The faces behind Luvebexo are real people with diverse backgrounds and experiences. We've walked in your shoes and faced the same financial challenges you're dealing with now.
James Wilson
Founder & Financial Educator
James left his corporate finance job to create practical money guidance for regular folks. His knack for making complex ideas simple comes from years of explaining finance to his non-financial friends.
Michael Reed
Budget Specialist
After digging himself out of significant debt, Michael became passionate about helping others do the same. He brings personal experience and empathy to every budget he helps create.
Our London Hub
Where Magic Happens
Our cozy office in Sutton is where we brainstorm, create, and refine our financial guidance. Drop by for a cuppa if you're in the neighborhood—we love meeting our community!
